Consumer Awareness

Definition Consumer awareness is making the consumer aware of His/Her rights. Consumer awareness it a marketing term. It means that  consumers note or are aware of  Ã‚  products or services, its characteristics and the other marketing P's (place  to buy, price,and promotion). Usually commercials and ads increase consumer awareness, as well  as â€Å"word of mouth†(a comment from someone you know about a product or service). 1 Need : we need it so we  will not be misled by producers,it explains if what we  buy is worth toour money.. nd not harmful to us and to environment . Many people are ignorant of  their rights to get protected against the exploitation by somany others. So when there is a  forum for such redress of grievances there seems to beno such exploitation by many; and becomes a rare one. So in order to get a clear pictureof the level of exploitation of  consumers, the awareness is required.2. Role of producers proper labeling, full information, hea lth warnings, handling information, expiration date,etc. eep to requirements, norms, standards label  products according requirements,  providing true facts They have to produce  and deliver the goods/services of right qualityat right price at right time at right place  at right quantity with right faceIf they are providing a service they should carry it out with due skill and care. They mustalso make sure that any materials they provide as part of this service are fit for the purpose. It is also illegal for a supplier to cut off, or threaten to cut off, supply to areseller (wholesale or retail) because they have been  discounting goods or advertisingdiscounts below prices set  by the supplier.Some of the common methods of exploitation are 1. Under weight and under  measurements –not measured or weighed correctly2. Substandard Quality  Ã¢â‚¬â€œdefective home  appliances and medicines beyond expirydate3. High prices—charging above the retail price4. Du plicate  Articles—selling fake items in the name of the original5. Adulteration and Impurity—is done  to get  higher  profits6. Lack of safety  Devices—absence of inbuilt  safe guards in appliances7. Artificial  Scarcity—hoarding and black  marketing8. False and  Incomplete Information—misleading information on quality, durability,and safety. . Unsatisfactory after sales Service—high cost items like electronics and carsrequire constant and regular service. 10. Rough behavior and Undue conditions—harassment in getting LPG connection or  a telephone connection.. Factors causing exploitation of Consumers. 1. Limited Information—providing full and correct information will help in thechoice2. Limited Supplies—when goods and services are in short supply then price shootsup3. Limited Competition. —single producer may manipulate the market in terms of  Ã‚  price and stocks. 4. Low Literacy. —i lliteracy leads to exploitation.Hence Consumer Awareness isessential. Rise  of  consumer Awareness Kautilya was one of the earliest to write in  his Arthashastra about the need for Consumer  awareness and protection. With the growth of private sector there is a greater need  for  discipline and regulation of the market. Consumers must be aware of the sale and  purchase of goods, the health and security aspects also. Ensuring the safety of food itemssold in the market is essential these days. Legal measures for consumer safety and consumer awareness must be uniform, andtransparent in terms of prices, quality of goods, and  stocks.Consumers must have thetools to combat malpractices and protect their rights. Rights and Duties of Consumers As codified under the Indian Laws the  Consumers have the following Rights 1. Right  to  Safety—to  protect against  hazardous goods2. Right  to be  Informed—about price,  quality, purity3. Right to Choose —access to a variety  of goods and services at competitive prices. 4. Right to be Heard—consumers interest and welfare  must be taken care of  5. Right to seek Redressal—protection against unfair trade practicesand settlinggenuine grievances. 6. Right to Consumer Education. Kowledge about goods  and issues related toconsumers. Duties 1. Get a bill  for every important purchase and also the  Warranty card2. Check the ISI mark or  Agmark on the goods3. Form  consumer awareness groups4. Make a complaint on genuine grievances. 5. Consumers must know to exercise their rights. Consumer protection Measure 1. Legislation concerning Consumer Rights. The Consumer Protection Act 1986 provides for consumer disputes redressal at the stateand national level. With the help of this law the agencies  can solve grievances in aspeedy, simple  and inexpensive  manner.A separate department of  consumer affairs wasset up at the state and  central government. A  three tier system of consumer courts at the  National, State and District levels were set up. These agencies have done good work byhandling lakhs of cases. 2. Public Distribution System .To protect the poor from price  rise and black marketing the government  food security tothe poor by supplying essentials through the ration or Fair price shops. 3. Standardisation of Products .These are done to assure the  quality of products.The ISI stamp on goods is placed  by theBureau of Indian standards. This caters to industrial and consumer goods. These goodscan be  trusted to confirm to  specific standards. Agmark is meant for Agricultural  products. At the International level the International Organization for Standardization (ISO) locatedin Geneva sets common standards. The FAO and WHO provide food standards. 4. Legal formalities for filing a complaint .The complaint can be  written on plain paper. The supporting documents like the warrantycard must be  attached. A lawyer is not required. We can argue our case

Consumer Behavior Sample Exam (Master)

| |1. |The process of the exposure, attention, and interpretation of sensations is known as which of the following? | | | |a. | | | |perception | | | | | | | |b. | | |seeing | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |a | | | | | |2. |An online shopping experience in which you can try on clothes is an example of which of the following? | | | |a. | | | |4D reality | | | | | | | |b. | | |differential reality | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augmented reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |User Responses: |d. | | | | | |3. |Which of the following senses is most closely linked to the limbic system? | | | |a. | | | |taste | | | | | | | |b. | | |touch | | | | | | | |c. | | | |smell | | | | | | | |d. | | |sound | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | |User Responses: |c | | | | | |4. | Marketing messages that have a clearly defined stimulus as the focal point make use of which of the following principles? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |schema principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | |User Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the following? | | | |a. | | | |fictional reality | | | | | | | |b. | | |product placement | | | | | | | |c. | | | |augmented reality | | | | | | | |d. | | |product positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | |User Responses: |e. | | | | | |6. |Which of the following best exemplifies a difference between absolute threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresh olds are scientifically measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key factor of absolute thresholds. | | | | | | | |d. | | |Differential thresholds constantly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to only one. | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca-Cola are viewed as status| | | |symbols. In creating an advertising campaign for a new ice cream, advertisers may wish to draw on the strong feelings associated with | | | |cold products by utilizing which of the following? | | |a. | | | |evaluation | | | | | | | |b. | | | |sensory perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | |sensory inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Which of the following is a similarity between the emotional impact and the design of a product? | | | |a. | | |Both are key elements of the marketing strategies of Proctor and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less important than price and product quality. | | | | | | |d. | | | |Both matter only when marketing items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | |User Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been cut out in the shape of the car it is advertising, and its | | | |bright red color continually catches your att ention, as you look at it out of the corner of your eye as you drive. The marketing team | | | |behind this ad was likely trying to create which of the following? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | |adaptation | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most likely does NOT represent a key factor in Method’s ability to secure a major contract with Target over more | | | |traditional brands, such as Proctor and Ga mble? | | | |a. | | |a move away from traditional, staid forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a tried and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically pleasing design | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to see expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d. | | |subliminal messaging | | | | | | | |e. | | | |augmented reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether there are some places that should inherently be off limits to advertisements, which of the following might | | | |present an additional arg ument from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a negative impact on brain function and young children’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them certain breaks will make them more likely to pay attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to stay on the good side of consumers; otherwise, marketing would cease to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased pac kage sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensory marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but also ensure that your message will be heard by con sumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information processing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | |Proctor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. |Brai n scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | |well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Responses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | |competitive marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the physical environment is integrated into our personal, subjective world is referred to as which of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. |Combining a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augmented reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | |digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. augmented reality | | |9. |All of the following are factors that determine which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Tiny figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | |rich media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | |imprinting | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other parts recede? | | | |a. | | | |principle of interpretational bias | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is initially simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual positioning | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three basic components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | |index | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/nose/ears/brain/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following?Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensor y signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following:Schema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often without realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | |

French Terms Related to Movies and Film Festivals

French Terms Related to Movies and Film Festivals Whether you love attending film festivals, watching movies, or just reading reviews, youll want to learn some French vocabulary related to movies.le film - film, moviele cinà ©ma - movie theaterle Festival de Cannes - Cannes Film Festivalla Croisette - little cross, promenade which is the center of activity during the festivalla sà ©lection officielle - official festival selectionUn certain regard - Cannes category for particularly innovative filmsla Palme dOr - golden palm, highest award given at Cannes Genres la comà ©die - comedyle documentaire - documentaryle drame - dramale film daction - action moviele film daventures - adventurele film dà ©pouvante - horrorla science-fiction - science fictionle western - western Acteurs - Cast un acteur - actorune actrice - actressla distribution - cast listle / la figurant / figurante - extralinterprà ¨te (m or f) - actor/actressle premier rà ´le - male lead, leading actorle premier rà ´le fà ©minin - female lead, leading actressle second rà ´le - supporting actorle second rà ´le fà ©minin - supporting actressla silhouette - walk-on part/rolela vedette - star Équipe -  Crew le / la bruiteur / bruiteuse - sound-effects engineerle camà ©raman, cadreur - camera operatorle / la cinà ©aste - director, film-makerle / la coiffeur / coiffeuse - hair stylistle / la dà ©corateur / dà ©coratrice - designerle directeur de la photo(graphie) - cinematographer, director of photographyle / la maquilleur / maquilleuse - make-up artistle metteur en scà ¨ne - directorle / la monteur / monteuse - editorle preneur de son - sound engineer, sound recorderle / la producteur / productrice - producerle producteur exà ©cutif - executive producerla productrice exà ©cutivele / la rà ©alisateur / rà ©alisatrice - directorle rà ©gisseur - line producer, assistant directorle scà ©nariste - screenwriter Scà ¨nes et Plans -  Scenes and Shots larrà ªt sur image - freeze framele cadre - framedans le champ - in shoten dà ©cor, studio - on seten extà ©rieur - on locationle fondu - dissolve, fadehors champ - off-camerale panoramique - panningun plan rapprochà © / serrà © - close uple raccord - continuity Verbes - Verbs bruiter - to add sound effectscadrer - to frame a shotcouper - to cutdiriger - to directinterprà ©ter - to perform, actmonter - to editproduire - to produceprojeter - to project, showtourner (un film, une scà ¨ne) - to film, shoot (a movie, scene) Miscellaneous laffiche - showing, playing, on screenla bande sonore - soundtrackle bruitage - sound effectsle dà ©coupage - story boarddoublà © - dubbedlà ©clairage (m) - lightingle gà ©nà ©rique - credits, theme musicla grue - cranele mà ©trage - lengthle montage - editingle scà ©nario - screenplaysous-titrà © - subtitledle truquage - special effectsVF - version franà §aise (dubbed into French)VO - version originale (in the original language with French subtitles)

New Enland vs. The Chesapeake Region essays

New Enland vs. The Chesapeake Region essays The New World was a place of interest in the beginning of the 1600s, with families, single men, women all settling in either the Chesapeake region or New England. From the start, the New England and Chesapeake colonies differed, however by the 1700s the colonies two distinctly different societies formed. All the people had the same mother country; however, the purposes for their exodus to the New World were unrelated. Families in New England settled for religious freedom and men in the south seeking for riches and gold. In 1606 the men who petitioned the king to settle in the New World were divided into two companies; The Virginia Company of Plymouth and the Virginia Company of London. The Plymouth Company only lasted one winter but the Virginia Company was able to establish the first successful settlement, Jamestown. The Jamestown community lacked leadership and no government. John Smith quickly took the colony over and kept the settlers from starving. The companys reason for the expedition was to find gold. Smith summarized the thoughts of the gold seekers in Virginia in a short excerpt. The worst [among us were the gold seekers who] with their golden promises made all men their slaves in hope of recompense. There was no talk...but dig gold, wash gold, refine gold, load gold... Since no gold was found, Smith was overthrown by the king. Anarchy took over the colony as people starved and forts fell. On the other hand, when the first settlement in New England was established, from before they even stepped on land, a set of rules was made called the Mayflower Compact. Even though the first colony in Plymouth failed years before, the Separatists that landed in Plymouth had good leadership and were able to overcome the harsh winters even when they had few supplies or knowledge. As in Springfield, Massachusetts in 1636, a list of rules was given to the colonists to keep in order called the Articles of A...

ANIMAL WELFARE BOARD OF INDIA V A.NAGARAJA ORS

ANIMAL WELFARE BOARD OF INDIA V A.NAGARAJA & ORS â€Å"Whenever there is a conflict between the customs and the law, there are two outcomes of the conflict. One is where the law changes the custom and society and the other is when the customs and society change the law†. The purpose of making a case commentary on this particular case is due to the after-effects of the postponement of the judgment on the public of south India and to study the relevance and compatibility of the judgment. The paper also aims in providing an alternative Even though I stand by and support several viewpoints of the courts, I still consider it would be better for the court to have gone through a harmonious approach. The judgment was solely based on the exhibits submitted by the councils and the previous. I have briefly explained the obnoxious reactions from the public towards the judgment and the order of the government in this paper. According to my observations, the viewpoint of the government hasn’t been noted enough rather the validation of the Acts and Orders were widely concentrated. The court was being too much stringent on the previous judgment in such a way that it fails to consider the sentimental feelings of the society and the benefits to them thereof. Hence there were certain curable flows on part of the court though the judgment cannot be said has completely irrelevant. India is a country with vast divergence, culture, customs and practices which has a direct influence on the eco-system. Though these customs are sources of law many of the customs cannot be in conformity with the statute. The legislature and judiciary take steps in eradicating such practices from the society. The judgment has proved to be a milestone in the perseverance of culture and the safety of the animals. The issues in consideration of the case include one, challenging the Madras High Court judgment on validating the Tamil Nadu Regulation of Jallikattu Act (hereafter TNRJ Act) and the other, challenging the Bombay High Court Judgement validating the 2011 notification whereby bulls were added in the prohibitory list of performing animals. Jallikattu and Rekla race is represented as a sport for bravery which uses trained bulls and participants. These bulls are subjected to immense cruelty before sending them through the entrance which leads to their violent behavior on the playground. The deaths and injuries during the game show its unhealthy nature. Thus Madras High Court in 2006 banned the practice of Jallikattu and rekla racing, which was upheld by the Supreme Court bench headed by Justice K.S. Radakrishnan in this case. An interim orders were passed by the court since till 2014 permitting both the sports, until the judgement which strictly banned the sports and held that the rights guaranteed under Sections 3 and 11 of Prevention of Cruelty to Animals (hereafter PCA Act) and Articles 51A (g) (h) cannot be curtailed, except for procedures laid down under Sections 22 of PCA Act, and instructed the government to protect and safeguard the freedoms of animals. After the TNRJ Act came into force, the Act was challenged under Art 32 of the constitution. Where the Supreme Court set aside the judgment of the Madras High Court which validated the Amended TNRJ Act, 2009 and held the Act as unconstitutional and violative to PCA Act and upheld the judgment of Bombay High Court which validated the Ministry of Environment and Forest (hereafter MoEF) notification of 2011 including bulls in the list of animals prohibited from being trained. PARTIES: In the initial petition i.e., in the writ of Mandamus filed under Art.226 of Indian Constitution, against Deputy Superintendent of Police of 2006, the parties were 1. Petitioner: K. Muniasamy Thevar, then vice-president of Karisalkulam panchayat for whom L. Shaji Chellan appeared before the court 2. Respondent: Deputy Superintend of Police for whom Government Advocate J. Viswanathan appeared The judgment was held by Madras High court bench headed by Justice R. Banumathi and Pinki Chandra Ghose. Later on, in 2014 in the SLP of Animal welfare board vs. A Nagaraja other (2014) 7 SCC 547 the parties were 1. Petitioner or Appellants: Animal Welfare Board of India (hereafter AWBI) and People for Ethical Treatment for Animals (hereafter PETA). Sunil Kr. Jain, Aneesh Mittal, Sachin Sharma, A.K. Soni, G. Sivabalamurugan, Anis Mohd, L.K. Pandey. Dr. Adish Agarwala appeared. 2. Respondents: A. Nagaraja and other 11 petitions from 2011 to 2014 clubbed together for whom Additional General, A. Mariarputham, Raj Panjwani were the council. In the appealed case, the son of the respondent who was a participant in the game was killed during the game due to sustaining many injuries on his body. Procedural facts: The 2006 and 2014 petition was initially filed in Madras High Court as a writ of Mandamus[2] under Art 226 and in 2007 the division bench consisting of Justices Elipe Dharma Rao and P.P.S. Janarthana Raja reversed the previous judgment against which several SLPs were filed in Supreme Court under Art.136[3], Art 133[4], Art 142[5] and Art. 32[6] and the bench headed by Justice K.S. Radhakrishnan granted the leave. Historical facts: Jallikattu of Tamil Nadu and Bullock cart racing of Maharashtra were being practiced for over 2500 and 450 years respectively. The term Jallikattu refers to silver or gold coins tied on the bulls’ horns. In Tamil Nadu, it is a sport played on the third day of Pongal. On this day a running bull is released into a crowd, where participants either, grab and ride on the bull to stop it, or take the flag attached in the bull’s horn[7]. The bulls which perform well in this game are used for breeding and they fetch a high price in the market. Similarly, rekla race of Maharashtra is organized after Makara Sankaranthi, on Chaitra astami. On this day various cart owners organize bullock cart race where bullock carts run miles and the winning team is rewarded. The roller coaster of the bull games controversy started in the year 2004 with the petition filed by the South Indian Humanitarian League and Blue Cross of India to the Petitions’ Committee of the TN state legislature to ban Jallikattu and other sports using bulls. Though the judgment of the said petitions held by Justice FM Ibrahim Kalifulla permitted the â€Å"sport† with a rider, that the bulls used in the game should be unharmed. In 2006 judgement held by Madras High Court by Justice R. Banumathi and Pinki Chandra Ghose, by expanding the scope on a writ of mandamus[8] filed against a police officer for willful omission in granting permission for the condonations filed by villagers seeking permission for conducting the game by Ramanathapuram Police the court along with dismissing the writ with reference to the 1996 judgement of Panaji Bench, Bombay High Court, banned conducting all games involving harsh training of animals like rekla race, oxen race and jallikattu. This strengthened the then PCA Act, 1960. Whereas in 2007 the division bench[9] consisting of Justices Elipe Dharma Rao and P.P.S. Janarthana Raja took a harmonious construction and enabled regulatory measures to ensure the safety of the animals instead of previous complete restriction, this order was later on overruled by three judges’ bench of Supreme Court. The apex court in 2008 granted permission for conducting rekla race by limiting the race field distance to 15m radius. The Tamil Nadu government then passed TNRJ Act to do away with this judgment, against which AWBI and PETA filed writ petition challenged in the Division Bench Judgment on the basis of PCA Act, MoEF Notification 2011. Another set of SLPs were filed again the Bombay High Court upholding the MoEF Notification 2011 and the corrigendum issued by the Government prohibiting exhibition and training of animal, of which A. Nagaraja father of a participant who died in the course of game and others, and AWBI and other animal welfare organisation working for the protection of the animals were parties, the court held the final judgement to ban both the games stating that these games as violation to S. 5 to S.11 of the PCA Act and fundamental duties, under Art 51A (g) and (h)[10] of the Constitution. Relief: The relief claimed by the parties were to clarify whether 1. the TNRJ Act was in repugnancy and in violation of PCA Act 1960, 2. Jallikatt and rekla race promotes cruelty in the name of culture 3. The Bombay High Court judgment was justified in upholding the 2011 notification of the central government. Arguments: From the judgment, the appellants argued on the basis of physical and mental cruelty faced by the bulls, repugnancy of the Act to PCA Act and many reports, affidavits and photographs from certified authorities, which talks about the animal behavior prior and after the game highlighting the cruelty over bulls during the games. It was also argued that TNRJ Act doesn’t have the effect of a law since the President has not asserted it. Furthermore forcing an animal to take part in such game was against Art.51A (g) and Art. 21[11] in addition to being in violation of S.3 and 11 of PCA Act. Organizers of Jallikattu and rekla race took a standby stating that the game was conducted during the days of the festival which is being practised for years and proper care has been taken by the committee members and the bull owners ensuring its safety and no cruelty as mentioned under S.11(1)(a) is meted out. It was further argued that the presence of collectors, doctors and police officials etc on duty ensures such cruelty doesn’t take place and also requested to regulate the event rather than stopping it. These apprehensions were meet by TNRJ Act. In addition to this, it was argued by the state that non-applicability of tickets for the event excludes them from being a part of S.22 of PCA Act. The matter of previous notifications of MoEF was also discussed with reference to N.R. Nair Others Vs U.O.I[12], where the court formed a committee to discuss the corrigendum of exclusion of dogs from the initial list whereas the same was not done at the present situation. The outcome of the case: The Special Leave petition was granted and the case was disposed of, setting aside the Madras High Court order of upholding the TNRJ Act, holding the Act unconstitutional and void, upheld the Bombay High Court judgment validating 2011 notification whereby bull was included in the list of animals prohibited from being exhibited and trained. Application: The judgement, in this case, strengthened the PCA Act, 1960 and elevated the rights of the animals to that of Art 21 and imposed Art 51 of the constitution as a strict obligation upon the citizens. It also held that spectators would also be hurt, since the requirement of 8 feet high barricades were not emulated and guaranteed rights under S.3 and 11 of PCA Act r/w Art.51A (g) (h) cannot be curtailed, unless as per S. 11(3) and 28 of PCA Act. Also recommended the state and other authorities to take reasonable steps to ensure the protection of the freedoms. The TNRJ Act 2009 was held violative to Art. 254(1). Analysis The judgment starts with a brief summary of the case followed by arguments and the holding. The decision of Supreme Court thought was appropriate there were alternative methods available which could have been much more harmonious in nature. The judgment might have strengthened the animal protection workers and raised the status of the animal right to the level of fundamental rights in the constitution. But it has also lead to public unrest in the state for three days which ended in the passing of an ordinance. The logical reasoning in the judgment was irrational and it was pleaded by the prosecutor that â€Å"if the court can grant permission for slaughtering animals for religious then why not grant permission to conduct a game which doesn’t possess any threat to their life†. Regarding the repugnancy nature of the tnrj act with respect to PCA act, 1960: It has to be noted that Entry 17[13] of List 3 guarantees the right to frame laws on the said subject to both State and Union government. The PCA Act was enacted in 1960 for this purpose. In 2009 the TN State government passed TNRJ Act which was argued to be repugnant to the 1960 Act. This entry indirectly implies that such laws cannot be made which could be hazardous with respect to the purpose of the entry. The evidence submitted by the AWBI and PETA where cruelty on animals are shown cannot be left blind. The animal which is being taken care of so well and trained require an external pressure to force them to behave in such a manner as in the games, which is certainly in direct conflict with the Act. The repugnancy arises only when there is any conflict between both acts and when there is an overlap between the provisions of the Acts. But here the 2009 Act cannot be repugnant to 1960 because the 2009 Act can be viewed as an extension to that of 1960 Act. Although the recent act p ermits the exhibition and training of the animal, prohibited in the 1960 Act. But the Act provides strict regulation over the rules and health of the bulls. With regards to promotion of cruelty: The game is a cruelty not only towards the animals but also towards participants and spectators. The increase in the number of deaths and injured while conducting the game cannot be ignored. The responsibility of State is much wider. Public health being a matter under State list have equal importance as ensuring public interest. Thus the Act which has a direct impact on the health and safety of the public cannot be encouraged. Art 19 (1) (g) has given the right to practice, profess and carry any occupation trade or business and also forbids to force any citizen to practice profession hence the State cannot force the citizen to engage in non-profit trade in the name of Agriculture. Though banning the sports could end the physical and mental torments faced by the bulls it could also affect in the slaughtering of them and leads to their extinction. This is against the Biodiversity Act 2002. The Court laid down the aspects of Article 51-A (g) and (h), Fundamental Duties on the part of the citizens and extended the scope of Art. 21 to the animals. It is indeed a ‘dangerous sport’. Considering the number of people being injured and died and the cruelty and harassment faced. As said by Mahatma Gandhi â€Å"The greatness of a nation and its moral progress can be judged by the way its animals are treated†. Treating an animal with cruelty for its existence doesn’t make an ideal methodology. But instead of banishing regulating is better.

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